Chicken Tenders or Matcha?

The past few days i’ve been thinking about opening a small business. My OG Plan was to make a matcha drink product since for me mas easier gawin yung r&d niya. then, I realized its not for everyone. So, I thought na chicken tenders nalang yung ibusiness ko so I can cater to more customers & at the same time iba siya sa business ng friend ko pero ang worry ko ang mahal ng r&d niya pati nahihirapan ako sa costing ng price. I don’t wanna sell chicken tenders at an expensive price pero ang mahal ng bilihin ngayon so I need advice sana na may similar businesses. Thanks y’all!