Are Digital Marketing + AI the most practical career skills students can learn today?

Marketing has evolved over the years, becoming more complex than simply posting to social media and placing ads. Lots of businesses have begun integrating Digital Marketing with AI tools for automation, data analysis, and result enhancement.

Marketers currently use AI for:

- Content creation

- SEO analysis

- Automation for ad campaigns

- Analysis of customer behavior

- Analysis/reporting of marketing data

As marketing changes, the demands and skills companies seek changes. Speaking with students, particularly in Varanasi, I see that many colleges have a strong focus on marketing theory, while hands on marketing experience and exposure to AI is virtually non-existent.

This inspires the necessity for students to have exposure to skills like campaign management, utilization of analytic tools, and AI platforms to be job ready.

In collaboration with The Digital CTRL, we are starting a Digital Marketing + AI program aimed to give students in Varanasi practical skills that are relevant to the demands of industry.

The vision is to help students acquire skills that companies are looking for; Bringing theory to practice.

I'd like to get input from this community.

Will AI and digital marketing be a necessary skill for upcoming future jobs?

If someone wishes to learn marketing today, what skills should be prioritized?

Marketers, students, and professionals, I'd appreciate your input.