What happened to the MyProtein prices? They used to be the obvious choice what happened to their prices?

I was on MyProtein for years and it made sense for a long time. Yeah the pricing was a weird with all the discount codes, but you were getting decent whey for £8–10/kg. Now it's £22/kg for the same stuff. Their creatine has gone from £16/kg to £25/kg. For creatineee.

They also quietly dropped the no artificial sweetener version of the whey, which was the one I'd actually settled on. Just gone.

Been looking at Bulk and a few smaller brands since. Curious what everyone else has switched to, or is anyone still on MyProtein and actually finding the value there?