Use of sage by non-indigenous people

I am a journalism college student and currently creating a story map for class about the use of sage by non-indigenous people. The map will look into ethical use (that doesn't contribute to scarcity of the plant in Native communities) and the popularization of the plant in Western spirituality communities.

I am making this thread to hear people's introduction to sage, how often they purchase or receive sage, how much they typically spend on it, how they use/what they use it for and their opinions on non-indigenous people using it.

Whether Indigenous or not, I want to here both perspectives and experiences!