Clothing brand atartups: are your sales consistent or affected with the war rn?

My sales dropped to 10% from feb 7th of this year and this is a drop I have never seen before. It was quick and sudden. We only rely on Meta ads and theh have STOPPED serving. Jan 2026 was our best month and all of a sudden we are drowning in NO cash flow right now.

I assume this is an indirect affect of the war but I heard a few other brands are dojng well. Can someone tell me if their clothing brand is facing the same problems?