Your conversion rate is probably lying to you. Here's why.

We audited traffic for 12 companies last quarter. Average result: 34% of "users" were bots, scrapers, or

automated tools.

They were consuming bandwidth, skewing A/B tests, and inflating CAC calculations.

The companies weren't doing anything wrong. Their analytics tools just... didn't know the difference.

Question for r/analytics: how do you currently validate whether your traffic is real? Genuinely curious

what approaches people use.