I built Framer sites for 2 years. Finding clients was always the hard part. Then I tried something different.

For a long time I was doing what everyone does. Posting work on Twitter, sending cold messages on LinkedIn, hoping someone would find my portfolio. Sometimes it worked. Most of the time nothing happened. I was spending as much time looking for clients as I was actually building.

A few months ago I started reading Reddit more seriously. Not to post anything, just to read. I noticed something. People ask all the time for recommendations. They say things like I need someone to rebuild my website, or I am looking for a designer who knows Framer, or my current site looks terrible and I do not know where to start. These are real people with real budgets who have already decided they want to spend money.

I replied to one of these posts just to be helpful. I explained what I would do for their situation, no mention of hiring me, just genuine advice. They messaged me the same day.

After that I started paying more attention. I found maybe 3 or 4 posts like this each week across different subreddits. Not all of them were the right fit but some were exactly the kind of project I wanted. The conversations that started this way felt different. There was already some trust because they had read what I wrote and reached out themselves.

The thing I learned is the window is very short. Maybe 2 hours before the post disappears in the feed. But if you are fast and you reply like a human being and not like someone trying to sell something, the quality of conversation is unlike anything cold I ever tried.