Thought my headline was the problem. Turned out it was a tiny button nobody could tap properly.

Hi guys,the thing that surprised me about landing page conversions.

Had a page that wasnot converting well. Assumed the headline was weak so I rewrote it. Also tightened up the benefit bullets.

Then I watched session replays.

The real problem was way dumber. My CTA button was too small on mobile. People were tapping, missing, taping again, giving up. The button text was also vague Learn more instead of something clear.

Made the button bigger, changed copy to Reserve my spot, simplified the form. Signups jumped noticebly.

The headline change probably helped but the tiny CTA fix did most of the work. Mobile users just couldnot tap the thing properly.

Spent all this time thinking about messaging when the actual problem was a fat finger issue.

Anyone else found small UX stuff outperforming big copy changes? Curious what is moved the needle for you.