My friend ghosted a girl because she said she didn't kiss on the first date?

So my friend 24M went out with a woman 23F and they had a good vibe and as they were saying bye she said I loved it but sorry I don't kiss on the first date. He said okay and then later he texted her that he doesn't believe they are gonna vibe that way and said it's not because of the lack of kiss but he can't imagine dating anyone who has such rules where you have only a specific date you do things on, that's weird to him. He said, kiss happens when you both are feeling it and if she's like that he doesn't want to hater her.

I want to know if it's a right thing he did or was it quite immature of him to do so?