Google just changed its ad rules today and most marketers have no idea

Starting today April 1st Google has quietly rolled out a big change.

If you run google ads and use customer match data and your developer token has not been used in 180 days your uploads will just start failing today no warning no email nothing just broken campaigns and confused clients the scariest part is most marketers wont even notice until their campaigns stop performing

Google Ads OR Meta Ads ? which platform do you actually trust with your budget right now

drop it below