It looks like the Maidenform license is being phased out.

SpoilerPSA

I wanted to share the latest Body Magazine news. If Maidenform is your preferred brand and it fits you well, please be advised that the company that owns it has decided after 15 years to phase out the the Maidenform license. The article says that they are going to start gearing toward a younger demographic. I also went to the Maidenform site; It looks like they are having a pretty decent sale. Prices have been marked down on many bras 50% and some listings show ADDITIONAL 20% savings if you purchase 3 items, so 3-$50 bras are marked down to $25 each with 20% off, putting three bras at $48. While their size spectrum is extremely limited (32-42 A-DD) and most bras are molded, if they work for you then this would be a good time to stock up.

*Edited to add* Please use the r/ABraThatFits calculator before bouncing over to make a purchase!

Posted Apr 1, 2026, 8:15 PM UTC

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