TikTok Search = Growth!

The Search feature is a big part of what makes TikTok special.

Curious users come to TikTok to learn, be entertained, and find inspiration, and Search is the core of this experience.

What creators may not realize is that Search plays such a huge role in the growth and success of their TikToks!

The Search feature allows users to search for videos both new and old. While that sounds pretty obvious, what creators sometimes forget is that they can take advantage of this. With Creator Search Insights, we provide creators with in-demand topics, topics that don't have enough videos (content gap), and topics that their specific audience is seeking!

By optimizing your videos for search, not only can your videos be found by users searching for the topic, but they can continue to be found for years to come! This means that your videos will become compounding assets over time.

If you want to take your videos to the next level, consider what value your videos provide. Are they answering a question? Teaching viewers something new? Or maybe they're discussing a subject that's evergreen, meaning it will continue to relevant for a long time.

For example, maybe you create movie reviews. Users today can watch your video and get your opinion on the movie. However, users in a year, two years, or even five years from now can watch your video and still get your opinion on it (if it hasn't changed of course.)

Remember that Search connects your videos with users who actively choose it, meaning after they've tapped on your video, there's a level of expectation. To live up to these expectations, consider some of the tips:

• Make your cover photo high-quality, relevant, and to the point so viewers know what they're getting into
• Use onscreen text and descriptions so viewers can understand your video immediately, even if it's just the preview
• Be straight-forward with your content so viewers understand the theme/message immediately!

Creator Search Insights aims to not only make this easier for creators, but allow creators to maximize their opportunities within search by bringing topics directly to you. Not just that, but we also provide insights such as demographics, popularity, and more!

How often do you use a search engine to find an answer to your question or find out more about a certain topic?! The next time you do, I challenge you to use TikTok Search. You'll be surprised at the amount of content relevant to your question/topic that'll come up!