Managing inventory updates between the warehouse and the store team is pure chaos

We run a pretty high volume store and the disconnect between the physical warehouse team and the digital marketing team is causing so many canceled orders.

Marketing will push a flash sale on an item without checking the real time stock and then the warehouse guys are frantic because they are getting hundreds of orders for something we only have ten of.

We have a shared channel for stock updates but it is just a constant stream of panicky messages and nobody actually goes back to check the history before launching a campaign.

The lack of alignment is actively destroying our customer retention rates.