HubSpot Forms on website — how are you tracking views & conversion rates?

Integrations

We recently integrated our HubSpot forms into our website (Framer) —setup was smooth and submissions are coming in fine.

But here’s the issue: we can’t see form views**, only submissions**. That makes it hard to calculate accurate conversion rates.

For those building pages in tools like Framer or WordPress (where the site is actually created):

  • Are you tracking form views + conversion rates there or inside HubSpot?
  • Where are you pulling that data from (HubSpot, GA4, or the website builder)?

We want to properly measure and deploy conversion rate metrics—any guidance would help

Posted Apr 1, 2026, 8:37 PM UTC

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