Why is Sidney still such a sleepy town despite its massive potential?

I’ve been looking at real estate around Victoria lately, and I keep wondering about Sidney. On paper, it seems like an absolute goldmine:

• Great weather

• Highly connected (Right by YYJ and the ferry terminal. Also quick, straightforward drive right into Victoria)

• Walkable: Mostly flat and very bike-friendly.

Despite all this, young professionals and families I know are very hesitant to actually make the move out there because there is not much to do in town.

What do you think is holding Sidney back from becoming a more vibrant hub? Restrictive zoning?