Anyone else finding it hard to keep up with UGC for product listings?

Lately, I’ve been putting more effort into improving my Amazon listings, and one thing that’s becoming really obvious is how much real-looking content affects how people interact with a product. The polished images are important, but the more casual, user-style videos seem to make a bigger difference than I expected.

The part I’m struggling with is keeping that kind of content consistent. Working with creators can work well, but it’s not always reliable, and managing everything starts to feel like its own separate job after a while.

I started looking into other ways to handle it and came across something called Ezugc. From what I understand, it’s meant to help generate that kind of UGC-style content using AI. I’m still figuring it out, so I don’t have a strong opinion yet, but it did make me wonder if this might be where things are heading, especially for testing different creatives without depending so much on creators.

I’m really just trying to figure out what’s sustainable long term. Are most people here still relying fully on creators, or have you found other ways to keep content flowing without burning out?