Why does Caedrel act as if he HAD to run ads?

I get that he wants to earn even more money. That is completely fine if he was transparent about it. But it's his decision to run ads (or the decision of the management he chose).

To my knowledge Twitch doesn't force ads, except sometimes when you click on a stream.

I really enjoy watching Caedrel but I wish he wouldn't act as if he had zero control over his ads.

If you're a subscriber, you'll probably label me a hater, but I only want to offer constructive criticism.