What’s with claims of ai and conscience ?

https://youtu.be/D4XTefP3Lsc?is=rfCxx1P0eJ6yA3Zn

not talking about people thinking that they summoned and other worlds intelligence throught their pc but more like this weird push from Antrhopic specifically to “advertise” for lack a better term , their model to feel things like a person would

I am no expert in this but I am naturally suspicious of these claims and wondering what they are even trying yo accomplish