I almost used the same exit survey everywhere. bad idea.

Day 3 building in public.

Yesterday I added exit feedback to MeetDone.

Today I realized something pretty fast:

one generic exit question for every page would've been useless.

Someone leaving:

- the landing page

- signup

- a generated draft

- the upgrade screen

is not having the same problem.

If I ask all of them:

"why are you leaving?"

I get noise.

So I started matching the question to the moment.

Examples:

Landing page:

"What stopped you from trying MeetDone today?"

Generated draft:

"What stopped you from using this draft?"

Upgrade screen:

"What stopped you from upgrading today?"

Same user action.

Totally diff signal.

A signup bounce might mean:

- too much setup

- wanted to see output first

- trust issue

A generated-draft bounce is more like:

- tone was off

- missing details

- needed too much editing

If I mix those together, I’m basically hiding the real problem from myself.

Feels obvious in hindsight.

Didn’t feel obvious while building it.

Starting to think a lot of feedback gets ruined by asking the right question in the wrong place.

How do you handle this in your product?

- one generic survey everywhere

- context-specific questions

- no surveys, just calls/analytics