Theory about why mega is dieing
I was thinking about why mega has made so many poor choices recently, such as giving up the pokimon ip, changing figures to be imoble, and not really producing any sets. I think mattel has struck an under the counter deal with lego.
I think lego has paid off either mattel or mega to self sabotage to make lego even more of a monopoly. This would explain why the pokimon ip went to lego and they halo line is dieing (because lego wanted pokimon and halo breaks their no violence rule).
This makes more sense than even bad management because even bad management could make a set in 2 years, even if it was complete garbage.
This is also why they are getting ride of their most defining feature, the possible figures. That was the one advantage they had over lego that wasn't ips, which they already are getting ride of.
But maybe im just too much a pessimist or thinking too much about it, what do you all think?
Posted Apr 3, 2026, 4:48 PM UTC