How to gain an organic local following on social media? Marketing research?
I’m pondering opening a small business that sells an edible product within my local community. I have been researching to see if running this business through social media is viable (and perhaps it could one day change). I think it would be wise to start the socials up first and gain a local following to measure the reaction to my content and product. I don’t think I want to buy followers or anything like that, so how should I market to the locals and promote the social medias to gain attention?
I am not above:
• Sticking business cards/flyers on cars
• Handing out free samples
• Hanging flyers around town
• Advertising the business’s socials on my car
• Collabs with local creators (if I can find any)
• Etc.
Any ways to promote my business socials w/o the legwork? Any tips, ideas, or advice? It’s greatly appreciated!!
Posted Apr 3, 2026, 4:52 PM UTC