Having an M2 MacBook doesn't make me a better editor, but it makes me a more frustrated one.

Funny how we spend thousands on gear just to realize that the most powerful tool in the room is actually just... understanding why someone clicks away at second 45.

I see people in these subs asking if they need a Pro Max Ultra setup to start. Man, I’ve seen editors with $5k rigs produce videos that lose 50% of the audience in the first 10 seconds because they don't understand pacing.

I’m currently on this 45-day sprint to hit $1,500/mo and I’ve realized that my "Retention Freak" obsession is worth way more than my hardware. Skill is the only thing that survives the "300 applicants" battlefield.

Is anyone else out there over-investing in plugins and gear while their average retention is still sitting at 25%? Let's be honest for a second.