How can you fuck up two long anticipated heels turns in two years in a row with John Cena and Randy Orton?

it's flabbergasting how they pulled the trigger on both heels turns prematurely when they both should have happened at Wrestlemania. Whilst that can be overlooked, what are the aftermaths of these heel turns where you bring two celebrities that most people couldn't give a fuck about and has no relation to either storylines in Travis Scott and now Pat McAfee acting like some wrestler from the past; none of which had any relation to the heel turn itself. Two veteran wrestlers that have wrestler for 25 years give or take, turning to non-wrestlers for help? it's just really weird, not to mention doesn't make sense. Why would either of these people need to consult these people?

Not to mention how repetitive it is to see Cody Rhodes be in the same storyline year after year where he gets kicked in the nuts by person A, B, C and doesn't learn still. it's also rinse and repeating, it has diminishing returns. Randy and Cody actually do have near 20 year old history, yet they cannot come up with anything better? I am sure, the wrestlers themselves could have come up with better something better.

Back in 2008-09 when Randy was playing this is psychotic character, the voices were implied and he has behaving erratically overtly. it wasn't because he was actually listening to voices or verbalising that there were voices. How hard is it to do that again? Why does everything have to be so dumbed down?