Rome and the East both seem to have a more robust social media presence than LCMS, annoyingly so. Who is helping flip the script?

It may be my algo but it seems that for much the Millennial and Gen Z socials that LCMS is lacking in the influencer arena online.

Is there of movement within the church to change the tide? If so, how do I learn more? If not, maybe we can be the change?

Blessed Lord's Day this Easter Sunday!