AI traffic from ChatGPT is converting at 6%+ for us. Anyone else tracking this separately from direct/other?

Been tracking ChatGPT and Perplexity as separate channels in GA4 for about 4 months now. March data just closed and the conversion rate gap vs organic is wild enough that I wanted to ask if others are seeing the same thing.

Our numbers:

• Conversion rate from chatgpt referrals: 6.23%
• E-commerce average: 2–3%
• Revenue per AI visitor: €1.86 on a €29.90 product

The attribution is the hard part. A lot of this traffic was previously showing as Direct because the user asked ChatGPT, clicked through, left, then came back later. We only caught it by correlating GA4 session referrers with payment timestamps server-side.

The finding that surprised me most: Perplexity mentioned us 334 times vs ChatGPT's 42, but ChatGPT generated 6x more actual sales.

My theory is that Perplexity users are in research mode — they're reading multiple sources. ChatGPT users are in decision mode — they get a direct recommendation and act on it. So Perplexity builds top-of-funnel awareness, ChatGPT closes it.

Questions for this sub:

1. Are you tracking chatgpt.com and perplexity.ai as separate channels in your GA4, or lumping them in?
2. Has anyone found a cleaner way to handle the multi-session attribution problem? (The user visits from ChatGPT, leaves, converts later through Direct)
3. Are you seeing similar conversion rate differences between AI traffic and organic?

Genuinely curious if this is a niche product thing or if others are seeing high-intent AI traffic across different categories.