Kyle using this situation to his advantage

Does anyone else think Kyle is using the Amanda/West situation to market loverboy? what do you guys think about this?

I guess it makes sense that he would do this, but how ethical is this, considering he's saying Amanda's mental health is not good at the moment. surely he's exacerbating the situation e.g. with his 'Carl's a mess' loverboy merch? all i see is comments under his posts now saying that he's not so bad and 'everyone buy loverboy!'

dunno- seems weird

Edit: I'm not team Amanda by any stretch - I just think people should remember that Kyle's no saint either ...