What's most important for craft breweries to survive 2026 and the industry consolidation?

Hi everyone, looking for a brewery owner or someone intimately related with the craft beer space to provide a piece of advice for brewery owners in 2026 on strategies to combat the industry consolidation. Looking for an original take (preferably someone I can quote, if you're comfortable sharing your real name) in a piece about the state of the industry.

I'm less concerned with your specific credentials and more interested in how you can demonstrate your knowledge of the space, and provide a unique or insightful take on the industry consolidation. I write for https://bevwire.com/ in the brewing industry department.

Thank you! I'm more than happy to list your name and/or link back to whatever relevant business or publication you're interested in, even a LinkedIn profile.