Two major issues found

I decided to take a look at my personal facebook feed to see what it looks like. I found that every third item was an ad and sometimes there would be two ads in a row. Seems everyone is adexhausted and ad blind. It’s way to many ads for any of them to matter.

Before, No matter what objective you would pick what really mattered and what would cause fb to slow down or speed up ads vs spending was how many leads were created, for me the lead signal was getting a message to the page. What i have just discovered every like on the ad is being treated as if it’s the lead signal. Been paying attention for a few days counting like amounts and comparing them to lead amounts and it’s astonishing how it lines up.