Why does nobody apply to Rice?

I don’t mean this to piss if anyone I’m just genuinely curious. Outside of Texas/the South it seems like nobody ever mentions or talks about applying to Rice even on this sub.

Despite the fact it’s a T20/T10 on many lists and has a 7.9% acceptance rate which is lower than so many other well known schools like Cornell which is an Ivy League, I feel like most people making their college lists do not mention Rice? I know it is extraordinary for research and anything medical related considering it is next to the biggest medical center in the world (TMC) but even when I see premeds making their lists, Rice isn’t mentioned. They are also good for architecture and music but I guess not that well known for cs and engineering probably being overshadowed by UT Austin?

Lowkey I might just be ranting because I’m committing to Rice and I’m scared it’s going to be so unknown if I leave the South lol.