Why chase Rolex

I currently one a Kermit submariner and I like it because it's a great size but it's not an amazing watch. Aside from that I currently own 2 vacheron overseas, JLC's, Glasshute Original, and a Lange. I visited my Rolex AD today and I felt nothing towards any of the current models. We all know that Rolex is not the best watch made but rather mass produced and heavily marketer so I am done chasing, any one else feel this way.