My most upvoted post ever was about a feature I almost didn't build.

I'm building a tool for freelance writers. For months, I focused on the core value proposition: organizing clients and invoices. It was fine. I posted about progress here and there, mild interest. Then, almost as an afterthought, I built a tiny, stupid feature: a button that generates a polite 'follow-up' email template when a client is late on payment. It took a day. On a whim, I posted in a writing sub about the 'stupid little feature that saved me from awkwardness.' I didn't link to my site. I just explained the problem of chasing payments and the simple script I wrote. It blew up. Hundreds of upvotes, dozens of comments asking for the script. That's when I realized I was building in public about the wrong thing. I was sharing the 'important' milestones, not the relatable, granular pains. That post led me to Reoogle (https://reoogle.com/) because I needed to find more niche communities where freelance writers hang out, not just broad SaaS forums. The lesson wasn't about virality; it was about specificity. The tiny, almost embarrassing pain points are what people actually want to talk about. Now I'm rebuilding my public roadmap around those moments. What's a 'tiny' problem in your niche that everyone has but nobody talks about building for?

Posted Apr 6, 2026, 1:06 AM UTC

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