GTMfund ran a Claude Code workshop for founders and published the full playbook — 30+ use cases with exact prompts

GTMfund hosted a private Claude Code session with AI expert Jordan Crawford, then turned it into a public guide. It's one of the more useful Claude Code breakdowns I've come across because it's organized by GTM function and gives you the actual prompts, not just descriptions.

A few that stood out:

Sales:

• Drop 500 Gong/Chorus/Fireflies call transcripts into a folder → Claude Code extracts top objections, competitor mentions, and buying signals across all of them. What would've taken a sales ops analyst days takes one session.
• Feed a prospect CSV + your product context → generates a 3-email outreach sequence per contact (personalized hook, value prop, breakup email). Saves output per contact as individual files.

Marketing:

• Point it at Meta's Ad Library for a competitor → pulls and analyzes top 20 active ads (messaging angle, CTA, visual style).
• Competitive battlecard builder from competitor websites + your positioning docs.

Setup:

• Install takes about 5 minutes. Works on Mac and Windows via terminal.
• The key unlock is a CLAUDE.md file with your voice, ICP, and context. Claude Code reads it automatically at the start of every session so you don't brief from scratch each time.

One quote from the piece that stuck with me: "The cloud app is like a hotel room — clean, set up for you, but you start fresh each time. Claude Code is like having your own apartment."

Claude Code for GTM Teams: 30+ Use Cases — GTMNow