Which music jobs are feeling music pressure first? This is what I’m seeing, anyone else?

Been working through where music industry pressure is actually landing first in the new landscape, and I think it’s not hitting every lane equally.

The first pressure seems to be in functional, stock/library music, creator background beds, podcast intros, temp tracks, and low budget commercial audio.

This is where the buyer is purchasing utility rather than artist identity.

Things like: “I need 15 seconds of upbeat ad music by tomorrow.”

That seems very different from identity-driven music, fan ecosystems, live performance, and long-term band continuity, which looks more stable for the moment.

Curious what working musicians here are actually seeing in real terms.

Are these the same lanes you’re seeing compress first?