I tested 200+ AI prompts for marketing over the past year. Here are the 8 that I still use every single week.

I've gone deep on using AI for marketing work — not as a novelty, but as a core part of how I operate. Here's what's survived the test of time.

Hook writing for any platform:

"I'm writing content about [topic] for [platform]. My audience is [describe]. Write 10 opening lines designed to stop a scroll. Each should use a different psychological angle: curiosity, fear, surprise, social proof, contrarianism, specificity, identity, urgency, humor, and empathy. Label each."

Email subject lines that get opened:

"Write 15 subject lines for an email about [topic] to [audience type]. Include open-loop, specific benefit, curiosity, personal, and controversial styles. Flag which one you'd send first and why."

Turning one idea into 10 pieces of content:

"Here's a core insight: [insert insight]. Repurpose it into: a Twitter thread, a LinkedIn post, a 60-second video script, an email, a carousel concept, a blog intro, a podcast talking point, a short story/example, a counterintuitive take, and a list post. Keep the core idea but change the angle for each format."

Auditing why content isn't converting:

"Here's a piece of content that isn't working: [paste]. Here's what I expected it to do: [outcome]. Diagnose what's wrong. Be specific — not just 'the hook is weak' but what specifically is weak and why."