I built a tool for my own content problem… now 3 people are paying for it

I didn’t plan to build a SaaS. This started as a personal frustration.

Since AI blew up, I stopped enjoying writing blogs myself. So I did what everyone else does, used AI tools, generated content, pushed it to WordPress, optimized with Yoast (90+ scores and all that).

On paper, everything looked perfect.

But something always felt… off.

The content didn’t sound like me.
The structure wasn’t how I usually write.
External links felt forced.
It was “optimized” but not mine.

I tried tweaking prompts, different tools, workflows… still not what I wanted.

What I actually needed was simple:

• Content in my tone (based on what I’ve already written)
• Ability to follow my blog structure
• SEO that doesn’t feel robotic
• External links that fit naturally, not shoved in

Couldn’t find anything that did this properly. So I built a small tool for myself.

Nothing fancy at the start. Just:

• Upload my past blogs → train tone
• Select structure → generate content accordingly
• Add keywords + basic SEO layer
• Auto-suggest relevant external links (that actually make sense)

I started using it for my own blogs.

Then I shared it with a couple of freelance clients I was working with.

Didn’t pitch it. Just said, “try this if you want.”

They used it.

Then one of them asked, “is there a paid version?”
That was the moment it hit me.

Right now it has 3+ paid users. Small, but honestly feels great because:

• It solves a real problem I had
• People are willing to pay for it
• And it actually improves how content feels, not just scores

I also added a keyword research feature because most tools out there are either too expensive or overkill.

Still early. Still messy.

But this is probably the first time something I built feels like it has real potential.

Would love to know your thoughts and how did you grow beyond those initial paid users?