I started building my first SaaS and building in public 4 months ago. It's been a wild ride since then.

I'm participating and engaging in many communities, here on Reddit but also on X. It's been very motivating to see people sharing their struggles, wins, explaining their mistakes, etc.

But I have to admit it's sometimes a bit discouraging when your own product is struggling. I noticed my mood is getting influenced by how well my SaaS is doing.

MRR going up today? A few free trials starting? Good mood.

2 or 3 month-old customers churning? Free trials that don't convert? Bad mood, rethinking everything.

This chart represents the biggest lesson I learned over the past few months:

Building a profitable SaaS is not linear. Sometimes you feel like you're advancing in leaps, sometimes you feel like you're moving back.

Some customers will churn, and it's not always because of your app. Especially if you're building B2B like me.

Many people try to launch their business and realize the market isn't receptive. Or they realize spending hours and hours working alone isn't for them. Who could blame them honestly?

I have no idea how these people with a near perfect "straight" MRR line can do it. If they could share their secret, I'd love it.

But in the end, I'm just proud of having built a product that is profitable and helping people grow their own business. Just me, my laptop, and an internet connection.

Don't be too hard on yourself.

(AI has been used to correct proof-read and correct grammar issues on this post)

Your MRR chart might be ugly and it's okay