This app had a 10% trial start rate and thought it was doing fine. Here's what the data said.

10% trial start rate sounds reasonable until you find out the category average is 17% and top tier is 25%+.

That gap = roughly 2.5x more subscribers from the same traffic, zero extra ad spend.

The fix wasn't the product. It was three things on the paywall: headline clarity, pricing anchor, and removing friction before the trial ask.

If you don't know where your numbers stand vs. benchmarks, that's the first thing to fix. 

Free checker here → https://thegrowthhackinglab.com/tools/app-paywall-benchmark-checker/