What is actually working for you to find customers who are already ready to buy?

Curious what is working best for small business owners here when it comes to finding people who are already in the market. Not general traffic. Not random awareness. I mean people who are actively looking for the service or product right now. It feels like a lot of advice is still focused on getting more attention, but the harder part is finding the right intent at the right time. For people here getting consistent customers, what channel is actually bringing in the highest intent leads right now? Google, referrals, Facebook groups, Reddit, cold outreach, local networking, something else?