Question about what folks want to see in their dog grooming website

Hey folks.

I'm building website templates specifically for dog groomers. Aiming for about 100 of them. Made 21 so far.

Before I keep going, I wanted to ask the people who actually do this for a living.

I've been studying a lot of dog groomer websites and here's what I keep seeing on the good ones:

1. Phone number front and center
2. Services list
3. Hours + location
4. A booking call-to-action
5. Customer reviews
6. An About section
7. Before/after or gallery photos
8. A contact form or email
9. Social media links
10. Pricing list (or "call for pricing")

Am I missing anything important? Something you wish more groomer websites had or something you see constantly that actually annoys customers?

Also genuine question. How tech savvy would you say the average grooming professional is? I want to make these templates easy enough that someone with zero web experience can get their site live without calling their nephew for help.

Appreciate any honest feedback.