If you run into the above error message, **do not panic**. It is not your fault, you did not do anything wrong, and the error is *not* worded well. 

  
There's a couple of reasons this can happen, but as of April 2026 the most common reason is that the seller combined variants, which resulted in them exceeding their limit of Vine reviews for the highest tier they enrolled one of the variated ASINs at. An ASIN is a unique identifier for Amazon products that appears on every listing, and each variant of a product has its own ASIN.  
  
If your review was approved and changed status to Not Approved later, this is typically why. This can resolve itself if the seller unvariates the ASINs, but it's unlikely for that to happen.   
  
This does not affect your stats besides media, which does not count towards Gold status, so it doesn't hurt you and you do not need to contact Vine CS.  
  
The limits are 1-2 Vine reviews for the bottom tier (free), 3-11 Vine reviews for the middle tier ($75), and 30 reviews for the top tier ($200). If a product has >= 30 Vine reviews on it, you can be sure this is the reason why, but it's harder to tell when the seller may have enrolled at a lower tier. If there's variants that were enrolled separately in Vine and later combined this will often cause the seller to exceed the limit on the parent ASIN. **This is a common issue and you do not need to do anything.** Vine Help also addresses reviews that are Not Approved but have a Review Insightfulness Score:

  
"Why do rejected reviews still show an RIS score? How does this impact my overall score?  


If one of your reviews is rejected by Amazon's Customer Reviews team, it will still display a score from when it was initially evaluated. If you can no longer edit or delete the rejected review, then its score continues to count toward your overall score for the current evaluation period."

  
If you encounter this error prior to submitting a review, it could either be the above reason or because the listing is under investigation for suspicious review activity.   
  
This usually happens when there's at least one unverified review posted on the listing, but most frequently it happens when there's 2+ unverified 5 star reviews posted to the listing on the same date.   
  
You can verify this is the case if you have access to another Amazon account that hasn't ordered the product. If you click the review button with the alternate account, you will get a message that explicitly says the listing has suspicious review activity and unverified reviews are not being accepted at this time. Vine reviews are technically considered "unverified" by Amazon. 

  
If you have not reviewed the item yet, it may count against your stats, and if you are coming up on evaluation and need a boost you can reach out to CS to have unreviewed items giving you this error removed so that they don't count against you. Otherwise, wait it out and you may be able to review the item later. Vine CS will remove unreviewable items at any time, not just within 30 days of delivery. 

Amazon not accepting reviews from your account? Read this before posting.