I'm not understanding spotify.

Hi!

After a hiatus of several years, my band and I have decided to make a comeback and release the music we’ve been working on for the past two years (we live in different states). The genre is post-hardcore.

With our first release, the results speak for themselves: 1,500 listeners and nearly 3,000 streams in less than a month. No Meta Ads, but lots of pitching to playlists, so much so that Spotify was even pushing us into algorithmic playlists.

Exactly one month later, we released our second track, and boom, a reality check: fewer than 300 total streams in a week, and Spotify isn’t promoting us like it did with the first release.

I don’t want to dwell too much on social media because I believe streaming and social media are two parallel worlds, but I’d like to understand what we could do at this point to improve. At the end of the month, our third single will be released along with a video we’ve worked hard on (it’s almost a mini-movie), and we’d like to know how best to handle things.