Athlete Authenticity on Social Media & Gen-Z Purchase Intentions (16–25, social media users who follow athletes) - 3-4 mins. (Academic)

Hi r/SampleSize! 👋

I'm an undergraduate student conducting research for my dissertation and would really appreciate your help!

Topic: How athlete authenticity on social media influences purchase intentions among Gen-Z

Time: 3–4 minutes

Anonymous: Yes! No identifying information collected

You can participate if you:

- Are aged 16–25

- Use social media

- Follow at least one athlete on social media

If that's you, please click the link below — it genuinely makes a huge difference to my research!

https://docs.google.com/forms/d/e/1FAIpQLSeeOQ_Ykj5fnlFvHH_0CUKpF68Yn-Fp7KryPwLKJJPRLoW9zw/viewform?usp=header

Thank you so much! 🙏