Can you help me?

Hey everyone,

I'm a master's student at Copenhagen Business School, writing my thesis on why people choose the streaming services they do and why Spotify dominates the market even though plenty of competitors offer more music, better audio quality, or lower prices.

I've built a survey that explores what people actually value in a streaming service - things like features and sound quality, but also the daily experience of using it, and even how you feel about the company behind it. It takes about 8–11 minutes. It is completely anonymous.

To be honest, there's nothing in it for you besides the satisfaction of helping a student finish their thesis and contributing to some interesting research. If you care for your music streaming service, this is the time to let people know.

I'm especially looking for responses from people who use something other than Spotify. Like Apple Music, TIDAL, Deezer, YouTube Music, or any other service. If that's you, your perspective is particularly valuable.

Here's the link: https://docs.google.com/forms/d/e/1FAIpQLSfiuMYHIi2aHUGz59N-B8wtukCQOOtOa6kkBRIyI06_HrYKaw/viewform?usp=dialog

Thanks in advance to anyone who takes the time. It genuinely makes a difference.

Posted Apr 9, 2026, 7:53 PM UTC

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