Idea: fixing how messy content creation is for founders (would love thoughts)

Been thinking about this for a bit and wanted to sanity check

a lot of founders i know (including me) want to post consistently - linkedin, twitter, reels etc

but actually doing it is chaotic - specially for India

not the ideas part
not even recording

it’s everything after that

editing, clipping, subtitles, posting regularly… it just becomes this constant overhead

i’ve tried:

• doing it myself → couldn’t keep up
• working with editors → super inconsistent
• agencies → didn’t feel flexible enough

and weirdly, when i spoke to editors, they have the opposite problem — no consistent work, just random gigs

so feels like:
both sides exist
but the system is broken

thinking of building something here (not a typical marketplace, more like structured execution so founders don’t have to manage people)

still early, just talking to people

Is this actually a real problem for others or am i overthinking it?
how are you guys handling content right now?