Culture Circle Business Model explained

Lets understand with this a story, shall we?

Step 1: The Demand

Assume chintu, a 20yo boi in delhi gets introduced to the concept of sneakers and hyped apparel. Now chintu wants to get some heat.

Step 2: The discovery

Like everyone chintu googles, "Air Jordan 1 legit".

The first few options that comes up? Culture circle or mainstreet. Chintu sees their website. A decent website in place, a legit looking like prices and reviews. And then he sees the Shark tank logo. Chintu thinks he has hit gold, ab shark tank pe fake wale thodi ate hain right?

Step 3: The Reassurance

Chintu starts seeing their ads on insta. A swanky ig page, good reels, a few influencer collabs here and there. He think ohhh this influencer also buys from them. They're legit im sure. Chalo lets place an order from them site for a "AJ 1 Travis scott reverse mocha"

Step 4: Culture Circle gets the order(Voilaaa marketing worker)

The team walks in the office and checks the order for the last day. They see Chintu has placed an order for a "AJ 1 Reverse Mocha" for 69,000. Now the hunt begins.

Step 5: SourceX and small resellers

Culture circle has a unique mode of sourcing. SourceX, their inhouse app. A lot of small resellers running insta reselling pages are registered here. Order gets updated on SourceX, "WTB UK8 AJ1 Travis Scott mocha" for 58,000 cz 15-20% margin. None of the resellers accept this.

Step 6: Chintu is worried

Chintu checks the site for dispatch details but finds none. Chintu is very worried. Did he get scammed? He writes to them. They say he'll get it soon

Step 7: Whatsapp sourcing

After seeing Chintu's gaalis the team put a query on their whatsapp group with the same set of resellers.

But they realise the market price has shot to 74,000 for this pair since 3 weeks now. They had no idea.

What to do now??

Step 8: The long Wait

Market price has risen, nobody wants to sell below 74k. CC has sold it for 69k. Will they take a loss? HELL NAWW. Chintu is pissed. Its been 2 months now. Daily calls and msgs are his thing. His bapuji is asking where are your 69,000 ke joote. Laao usse peetun tujhe.

Step 9.A: Refund (After 4-6 months)

After a lot of to and fro and empty promises and legal threats, CC decides to pay back up. Chintu takes a sigh of relief and swears never to buy stuff online

Step 9.B : Order is secured

CC is able to source the pair via Its app or SourceX. The team asks the reseller to send a few photos, and asks other resellers ki ye banda legit haina? Sab han boldete. Now CC share the address of Chintu and asks the small reseller to ship it to them and share the tracking ID. The reseller does that and gets his dues cleared in 3-30 days.

Step 10.A : Joote aur dhoka dono milgaya

Chintu gets the pair delivered, he feels ye uske dost jaise toh nahi lagre. He runs a Legit check on these and IT COMES AS FAKE. CHINTU IS SCREWED. HE IS NEVER GETTING THAT MONEY BACK EVER

Step 10.B: Sahi Joote mile

Chintu gets a legit sneaker, flexes it at a house party and gets sum action.

Now when you guys post why is your order delayed. Just place yourself in any of these steps pls.