**What it is:** Natura AI is a naturopathic health and wellness assistant (web + iOS) that gives parents and clean-living folks personalized, research-backed answers about ingredients, products, and everyday wellness decisions. Think of it as a thoughtful expert in your pocket that understands your family and lifestyle — no ads, no sponsors, no Facebook-group noise. You can chat with it, scan product barcodes, track wellness, and get guidance tailored to you.

**Why I built it:** I'm Nate, a dad of two, and Natura started because I was drowning trying to make clean living decisions for my family. My wife went down this path during our first pregnancy — researching ingredients, swapping products, reading labels I didn't even know existed. I wanted to show up the way she was, but every time I tried to catch up I hit the same wall: the problem wasn't a lack of information, it was *too much* of it. One source said one thing, another said the opposite, and half the "answers" were buried in Facebook arguments. I'd just be standing in a grocery aisle on a Tuesday night trying to figure out if a bar of soap was safe for my kid.

So I started building the tool I actually needed — an AI that gives real, research-backed answers without the noise or the three-hour rabbit holes, and that meets people wherever they are, whether they've been living this way for years or just started asking questions at midnight. Natura wasn't a startup pitch for me — it was a promise to my family first, and now to anyone else who's tired of being told to "just Google it." Would love any feedback from this community.

[Https://www.mynatura.ai](https://www.mynatura.ai/)

A Founders Story