Is anyone else noticing that SEO is slowly becoming useless for AI search?
Something I didn’t expect this year:
People aren’t searching the same way anymore.
Instead of Googling and clicking links, they’re asking AI tools for recommendations.
“Best tools for X”
“What’s the easiest way to do Y”
And the AI just gives them answers.
The problem is:
If your product isn’t part of that answer, you basically don’t exist.
I tested a few tools and realized most websites (even good ones) aren’t optimized for this at all.
There’s a tool called SearchScore that shows how visible your site is to AI platforms, and most scores are surprisingly low.
Feels like we’re entering a phase where SEO isn’t enough anymore.
Curious how people here are adapting (if at all)?
Posted Apr 9, 2026, 9:24 PM UTC
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