Color Choice for Gobox

I'm looking at getting a Gobox 60 to live under the bed cover in my truck, filled with camping and outdoor basics plus some truck stuff. This one would come out and stay out when I'm camping and such. Another 30 to live in my backseat filled with similar plus dog stuff.

I want KCO for the color but do yall think bright colors would encourage theft more, especially if left unattended? I'm leaning towards charcoal because it doesn't scream Yeti and is far more inconspicuous, in my opinion. Thoughts? Anyone have yeti stuff stolen before?