Netflix adding ads across all membership tiers

I received an email this morning from Netflix updating their privacy policy.

In it were these paragraphs

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More insight about ads We updated the language about advertising so we can bring you more ways to enjoy Netflix, like podcasts, live shows and other new experiences, across all plans. Our advertising partners may also use your personal information to show you behavioural ads.

More detail about data from advertisers We may receive information about interactions and purchases made through advertisers' websites and other sites and apps.

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Not only are they constantly increasing membership costs, they are now apparently going to show ads to everybody.

Seems its time to kick another bad habit.