Herbal Supplement E-commerce brand -White labelling

I’m planning to start an herbal supplement eCommerce brand and wanted some honest feedback on the idea.

Here’s the plan:

- Start with white labeling a product first

- Launch initially on Amazon (FBA)

- Manufacturer will handle everything up to packaging

- I’ll just send inventory to Amazon warehouses

- Run Amazon ads to get traction

- Start with only 1 SKU to keep it simple

- Budget is around ₹3 lakh total

On the legal side, I’m planning to:

- Get FSSAI registration

- Apply for trademark

- Register a One Person Company (OPC) from day one

After a few months (if things go well), I plan to:

- Launch my own Shopify store

- Build a brand outside Amazon

Main goal is to test product-market fit with low complexity, then scale.

I’m gonna do meta ads , Google ads and SEO in house . Currently learning digital marketing to save up cost cuz it’s lean startup.

Would love to hear:

- Any red flags or blind spots?

- Is ₹3 lakh enough realistically?

- Mistakes to avoid in supplements category?

- Should I focus more on branding or ads in the beginning?

Appreciate any honest feedback 🙌